Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
What is the importance of PPC Services?
As a business owner, you know that generating leads is essential to your bottom line. But what’s the best way to generate those leads? One effective method is pay-per-click (PPC) advertising. PPC services can help you create and manage effective PPC campaigns. With PPC management, you can be sure that your campaigns are targeted and efficient, and that your ads are reaching the right people. PPC services can save you time and money by helping you create and target your ads more effectively. In addition, PPC management can help you track your results and optimize your campaigns for maximum ROI. If you’re looking for an effective way to generate leads and grow your business, consider investing in PPC services. With PPC management, you can take your marketing efforts to the next level and see real results.
What Is Pay Per Click and How Does It Work?
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
Thrive’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Search Ads
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display Ads
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social Ads
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing Ads
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping Ads
Google Shopping ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERPs before they even click on anyone’s website. Our PPC agency recommends Google Shopping to eCommerce businesses with a large volume of products aiming to reach customers with clear buying intent.
In-stream Ads
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Local Services Ads
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon PPC Ads
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Types of PPC Services?
PPC, or pay-per-click, advertising is a form of online marketing in which businesses pay a fee each time one of their ads is clicked. PPC can be an effective way to drive traffic to your website and generate leads, but it can also be expensive if not done correctly. There are several different types of PPC ads, each with its own advantages and disadvantages.
Search Engine Ads
Search advertising refers to the practice of displaying advertisements to prospective clients on the result pages of search engines (SERPs). When a user clicks on an ad, the advertiser is charged a fee that is determined by how much they bid for ad space as well as how long the ad was shown. Reaching people who might be interested in the advertiser’s product or service and creating awareness about the brand are two of the primary benefits that search advertising provides. Search advertising may also be used to communicate with people who fit into specific demographic categories, such as those who are online during specific times of the day or who reside in specific geographical locations.
Display Advertisements
Display advertising is well-known for its efficiency since it is capable of reaching more than 90 % of users of the internet.
Display advertising is a form of online advertising that communicates with website visitors via the use of interactive mediums and formats, such as computer graphics and video. The majority of the time, web browsers get these advertisements, and they load up as part of the content of the websites they visit.
Although display advertisements can be placed on any page of a website, the homepage is often where the majority of them are found. They are also able to be displayed on the search engine results pages (SERPs) and the results pages of social media platforms (SMPs).
PPC Ads on Social media
Social advertising refers to online advertisements that communicate with prospective clients by way of social media websites such as LinkedIn, Quora, and Facebook. They are often created with the purpose of promoting material that users may post on their social media profiles in an effort to pique people’s interest in a certain product or service.
Remarketing Ads on Google
Sequential remarketing is a strong method that allows you to reach out to those who have left your website and attempt to get them to return. You should display advertisements to them that are strikingly similar to those that they have seen there in the past. This strategy has the potential to be highly successful when combined with focused marketing and distinct targeting criteria. You may also be able to reach out to new consumers this way, such as those who haven’t visited your website in a while or who haven’t been purchasing your goods or services.
Google Shopping Ads
Websites that have a significant number of items can benefit from using Google Shopping ads. These pay-per-click ads display in a carousel either above or to the side of the main Google search results.
This provides potential customers with the opportunity to inspect the items and pricing directly on the Google search engine results page (SERP) prior to clicking through to any website.
Because of this, each click that you pay for has a greater probability of converting, presuming that the people you are trying to reach have previously investigated all of the product options available on Google Shopping ads. When it comes to reaching people that have a definite interest in making a purchase, our PPC firm suggests that eCommerce businesses use Google Shopping.
In-Stream Ads on YouTube
YouTube ads are another name for in-stream ads. These are ads that are paid for per click and may be found on YouTube videos, YouTube search results, and video partners on the Display Network. Ads on YouTube provide users a one-of-a-kind and unforgettable experience with your company. Recent developments at Facebook have led to the introduction of in-stream advertising, which enables ads to position their adverts in the most advantageous positions in video content.
Gmail Sponsored Promotion
Promotions that are sponsored through Gmail are an efficient technique to create leads through direct response. You may communicate with prospective leads directly in their email inboxes using GSP. In contrast to ads on YouTube, GSP features a click-to-call functionality that enables leads to place direct calls to your business and convert at any stage of the sales funnel.
Our pay-per-click advertising firm configures your GSP to make the most of its targeting capabilities and provide clicks of a high grade.
App Install Ads
Google App Install Ads is a new way to get your app in front of users. With App Install Ads, you can promote your app on the Google Display Network and AdMob. App Install Ads are designed to help you get more installs of your app, and they work on both Android and iOS devices. To use App Install Ads, simply create an ad in the AdWords interface and select “App Installs” as your objective. Then, choose your targeting options and set your bid. Your ad will be shown to users who are most likely to install your app. App Install Ads are a great way to increase installs of your app. If you’re looking for a new way to promote your app, give App Install Ads a try!
Why Pay-Per-Click Marketing Works For Your Business
Pay-per-click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Here are the top benefits of investing in PPC advertising services:
Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors in acquiring pay-per-click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities, and preferred platforms. Pay-per-click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location, and other demographics.
Fast Results
One of the biggest advantages of pay-per-click advertising services is you can get immediate results upon campaign launch. Once our pay-per-click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.
Quick Experimentation
PPC ads A/B split testing is an integral part of your pay-per-click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
One-time Campaign Promotions
Don’t have the budget to implement ongoing digital marketing efforts? Pay-per-click services allow you to launch one-time campaign promotions and run short sales cycles. Pay-per-click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.
Immediate and Consistent Traffic
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts, and get clicks and immediate traffic from interested customers.
Expansive Traction Channels
Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay-per-click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the Internet.
Trackable Data
PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks, and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
Total Customization
Beat the competition with custom, highly relevant Google pay-per-click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay-per-click campaign from the keywords, audience targeting, placements, and even the specific zip codes you want your ads to run in.
Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.